Warner Bros. Discovery and VideoAmp have signed a three-year currency and measurement agreement. This collaboration develops into a full-stack integration with WBD's technological solutions, building on previous efforts that concentrated on reach and frequency. To...

Earlier this year, eMarketer forecast that U.S. CTV media budgets would expand by 17% year over year, hitting $33 billion, with the acceleration of ad spend finally overtaking the 7% increase in CTV time. But even as advertisers start to capture the attention of...

Everything appears to be going well for the streaming service, much like the currently number one popular song from the animated musical movie "KPop Demon Hunters." Despite raising the cost of its subscriptions, Netflix is seeing an increase in both its member base...

The Emmy-nominated actor Malcolm-Jamal Warner, who won America over as 'Theo Huxtable' on 'The Cosby Show,' passed away at the age of 54. According to reports, the actor drowned while swimming while on a Costa Rican family vacation. Warner was traveling with his...

Samsung Ads sees a chance to challenge the dominance of the 30-second TV ad and have a little fun while doing it, as streaming has made TV less confined to the living room. After launching GameBreaks, a gamified advertising format, in the U.S. and Canada earlier this...

83% of American adults watch TV using streaming services, which is far higher than the percentage who watch through cable or satellite, according to a recent Pew Research Center survey. The study was released earlier this month after being completed in April....

Several 'binge worthy' TV shows have Netflix subscribers on the edge of their seats. Both miniseries and what I like to refer to as mega-series may be found on the biggest streaming service in the world. You can truly get engrossed in these shows because they span for...

Whoopi Goldberg had an intriguing reaction to the new Superman film, and she didn't hesitate to share it with stars David Corenswet and Rachel Brosnahan during a live conversation on The View. The EGOT winner admitted to the DC blockbuster's stars that she first had a...

Larry David and President Barack Obama are creating a sketch comedy for HBO. The network has ordered the series, which will be based on American history and will star Curb Your Enthusiasm cast members. President and Mrs. Obama commemorated America's 250th anniversary...

More than 90 years after Jerry Seigel and Joe Shuster created Superman, a new film will hit theaters this week, portraying the city where the character was formed. Why this matters: According to the Greater Cleveland Film Commission, the filming of "Superman" in...

Few occupations entail a media spotlight intense enough to spark insinuations of affiliation with the clientele of disgraced sex offender Jeffrey Epstein. (Which, according to the Department of Justice, does not exist)—but that's one of many reasons Whoopi Goldberg...

Chris Pratt has signed on to re-voice Garfield in Alcon Entertainment's animated theatrical motion picture sequel to The Garfield Movie, which is based on the popular comic strip Garfield. Sony Pictures will distribute. The agreement was announced by Alcon co-founders...

Amazon Ads and Roku have signed a milestone agreement to collaborate on a new advertising initiative that will provide media buyers with access to more than 80% of connected-TV households in the US. The new service is slated to hit the market in the fourth quarter of...

What do Chuck E. Cheese, Legos, and Hot Wheels have in common? In addition to being children-focused brands, they also have their own free ad-supported streaming TV (FAST) channels. Chuck E. Cheese even built a digital out-of-home (DOOH) network as part of a bigger...

Netflix has added Yahoo's demand-side platform (DSP) to its list of programmatic advertising partners. In a blog post, Amy Reinhard, president of advertising, termed the move a "milestone" and stated that it will "enable clients to buy Netflix advertising through...

Dominic Toretto and Brian O'Conner will definitely see each other again. Fast & Furious franchise star Vin Diesel (who portrayed "Dom" Toretto) attended Paul Walker's (who played Brian O'Conner) brother Cody Walker's automobile festival, Fuel Fest, and provided...

Arnold Schwarzenegger has revealed which film earned him his highest ever salary in Hollywood, and it is not from the franchise you may assume. From The Terminator to Commando and Predator, the 77-year-old has had one of the best careers in film history, earning a...

Following several complaints on social media, an executive producer from The Simpsons was forced to speak out and address the backlash to the decision to kill off a beloved character. The Simpsons is the longest-running animated show still on television, and it is...

As Brad Pitt's new film "F1" hits theaters this weekend, Formula 1 merchandise is flying off the shelves. Whether you're looking for new looks or great LEGO collaborations, this motor merchandise will make you smile faster than Mercedes-AMG. And for those who aren't...

The next generation of sports enthusiasts is increasingly being targeted by beer brands, particularly in the rapidly expanding nonalcoholic category, through the use of Connected TV (CTV). Andrew Katz, Chief Marketing Officer at Athletic Brewing Company, the largest...

Streaming, in addition to sports, was the primary focus of the recent TV upfront season. Upfront presentations were markedly different just a few years ago; Netflix and Disney+, for instance, did not even provide ad-supported plans until late 2022. However, priorities...

BET has announced that it will be reducing its workforce in accordance with Paramount Global's domestic workforce reduction initiatives. The number of employees affected by the layoffs is presently unknown, but they are part of Paramount Global's strategy to reduce...

The main actor for the Snoop Dogg biopic has been identified. The veteran rapper in the forthcoming endeavor will be portrayed by actor Jonathan Daviss. The Outer Banks star was awarded the role after the studio appointed Craig Brewer as director, according to an...

Aaron Rodgers has been a member of the National Football League for two decades. This year, he is scheduled to participate in his 21st season with the Pittsburgh Steelers. Expect nothing more. Rodgers reiterated his conviction on Tuesday afternoon during an appearance...