As the influencer industry matures, marketers everywhere are emphasizing control and accountability in their creative marketing strategies. Advertisers starting or growing affiliate creator programs is one sign of that change. Walmart's creator affiliate program has...

More startling information about the incident has been released by the family of a 61-year-old man who died after being "snatched" inside an MRI scanner. Keith McAllister was merely in the hospital to help his wife, Adrienne Jones-McAllister, when he was pulled into...

The Cannes Lions festival last month made it quite evident that content producers are branching out from social media. They are starting to play a significant role in the whole digital media sector. Brand deals are losing ground as creators diversify their sources of...

The true question for marketers is not whether X CEO Linda Yaccarino made the platform more advertiser-friendly after she stepped down. The question is whether X, as well as Twitter in its former incarnation, was ever a genuinely useful ad platform. Since Elon Musk...

Georgina Bankier, vice president of global platform partnerships for Dun & Bradstreet's Eyeota. Advertisers' attention and budgets are being dominated by linked TV and retail media in today's fragmented media landscape. Retail media's 19.7% increase is expected to...

Jorge Poyatos, Seedtag's co-founder and co-CEO The possibilities of contextual ad targeting are growing quickly, and artificial intelligence is a key factor in this development. Similar to how the human brain utilizes neural networks to identify patterns and give them...

His worries about humanity's future, as artificial intelligence begins to infiltrate every part of our daily life, have been echoed by Senator Bernie Sanders. Whether AI is being used to assist people communicate across language boundaries or even just to help you...

One Canadian YouTuber claimed to have purchased a run-down and abandoned house on a distant island, and others have echoed his sentiment. Earlier this year, YouTuber Matty Clarke revealed that he had spent the last few months cleaning up the place and discovered a...

Back in October of last year, the United States Federal Trade Commission (FTC) announced a finalized Click-to-Cancel rule that would require merchants to make their subscription service cancellation processes one-step. The Commission's ruling established a legal...

X CEO Linda Yaccarino stated this week that she is leaving the company after a rocky two years. She will leave behind an ad business that is still struggling — around half the size it was before Elon Musk purchased the platform formerly known as Twitter in October...

TikTok is apparently developing a separate version of its app for the United States as pressure mounts on ByteDance to divest. However, for marketers, it generates more questions than answers. "I'd like to learn more about how the user data, ad stack, and process will...

Independent publishers claim Google's AI Overviews have put them in a no-win situation, and they're taking the fight to EU regulators. The Independent Publishers Alliance, which has 45 members, the non-profit big-tech watchdog Foxglove Group, and the non-profit...

After months of speculating, waiting, and wondering, the discussion between Donald Trump and Barack Obama at Jimmy Carter's funeral has finally been disclosed. The beginning of 2025 brought with it a number of things, including the promise of the last season of...

Amazon is making its biggest bet this year on its annual sales bonanza, expanding the two-day Prime Day event to four days, from July 8 to 11. Brands are preparing for a Prime Day sales surge by increasing ad budgets to promote their discounts, while Amazon sales...

Journalism is more than just a public good; it is a performance engine. In today's divided attention economy, news readers stand out because they are knowledgeable, decisive, and engaged. Advertisers, however, continue to be cautious. At a time when trust is limited...

Anasia Smith, a 22-year-old who relocated from New York to Houston, is suing Harris County Jail over an alleged violent assault in July 2023. According to a federal lawsuit, nine officers viciously abused her when she requested to be relieved of her voluntary cleaning...

OpenAI is omnipresent, but that could jeopardize the AI startup's revenue growth goals. As it aims to diversify its revenue streams, OpenAI has been pursuing ad agencies for the past two months, often seeking large upfront commitments in exchange for deeper...

Adalytics has released another summer blockbuster, of sorts. For at least a year, Adalytics has noticed YouTube creator accounts evading the platform's IP and rights monitoring technology by distributing movies, series, and live sports that should only be available...

Young folks enjoy going to the cinema. For example, 99% of the audience in the United States for A Minecraft Movie's opening weekend in April ranged in age from 13 to 24. It grossed about $1 billion in ticket sales worldwide, including more than $400 million in the...

For much of the digital advertising age, the industry has slashed prices and quality. However, in the last five years, many advertisers have explicitly incorporated media quality into their measurement and purchasing strategies. As buyers demonstrate that high-quality...

A man armed with a weapon and tactical gear allegedly attempted to attack law enforcement as they arrived for work at a Border Patrol post in Texas, opening fire before being shot and killed. According to the Department of Homeland Security, a fatal exchange of...

The Wu-Tang Clan is going digital yet again, with the release of a new video game that will transport players to the world of Shaolin. At this year's Summer Game Fest, famed rap group the Wu-Tang Clan announced their latest cultural venture: Wu-Tang: Rise of the...

Among all the Nintendo Switch 2 release window hype, one of the more unusual happenings has been the lack of unit availability on Amazon's US storefront. Whereas GameStop, Best Buy, Walmart, Target, and even Costco provided pre-orders and day-one stock for lucky...

William Hand, 14, went away abruptly on June 8, leaving his family and friends distraught. William, known as Will to those who knew him well, had just finished from eighth grade. He studied at the Hughes Academy of Science and Technology. The late 14-year-old, who...