Even Sony Need Direction For Their Initial In-Game Advertising Campaign

Even brands that people associate with gaming are new to in-game advertising. Earlier this year, Sony Electronics promoted its INZONE line of gaming noise-canceling earphones with its first in-game advertising campaign. The advertisements targeted Saudi Arabian gamers...

Time’s Running Out. TikTok TikTok

Following the passage of a measure by President Joe Biden that could result in TikTok's ban in the United States, ByteDance, the Chinese firm that owns TikTok, is considering selling the well-known app. A potential acquisition of TikTok would need more than simply...

Over 72 Million AT&T Customers Have Had Their Data Leaked, Including SSN Numbers, Birth Dates, & More Now AT&T Is Giving Away Free Identity Theft & Credit Monitoring

Last month, an online hacker claimed to have obtained the personal information of 72.6 million AT&T customers. According to reports, the breach includes AT&T customers' names, addresses, mobile phone numbers, decrypted dates of birth, encrypted social security...

Starlink Selects Peplink As Its First ‘Authorized Technology Provider’

SpaceX's Starlink has signed an agreement with Peplink to become the satellite internet service's first "Authorized Technology Provider. The agreement will combine Starlink's Flat High-Performance Terminal, which is ideal for enterprises, boats, land mobility, and...

And Just Like That, Google Will Not Deprecate Cookies. What Happens Now?

Google has shifted its strategy, declaring that instead of deprecating third-party cookies in Chrome, it will pursue a "new path" in terms of online privacy. The abrupt halt to Google's ambitions comes after more than four years of promises and delays, as the...

X Launches A New Connected TV App

After teasing its new TV app for months, X has now officially released the beta version of X TV, which it claims is "a massive leap forward in transforming X into a video-first platform." XTV AppIt seems very similar to the Connected TV (CTV) version of YouTube,...

Microsoft Teases Lifelike Avatar AI Technology But Provides No Release Date

Microsoft researchers have released a new artificial tool capable of creating deeply lifelike human avatars—but have not provided a schedule for making it available to the public, citing concerns about facilitating deep false content. The AI model known as VASA-1,...

Adtech Companies Should Heed The FTC’s Warning About Hashing

A hash is essentially rubbish. To be more specific, hashing data does not make it anonymous, and regulators, like the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC issued a blog post reminding corporations that...

The TikTokification Of YouTube And Vice Versa: How Streaming Is Converging

TikTok will become the world's fourth largest social network by 2023, trailing only Facebook, YouTube, and Instagram. It aims to replace YouTube as the top video destination, which it is currently doing among the youngest age groups (13-25). What does this signify for...

No, YouTube TV Does Not Require A Max Subscription To Watch DVRed Warner Bros. Discovery Shows

Are you a YouTube TV subscriber who has been requested to subscribe to Max in order to access Warner Bros. Discovery programs? You are not alone, and Google said in January that they are attempting to fix the glitch, yet it continues to occur. The bug allows Max shows...
Technology & News
Meta Might Be Right About AI Ad Spend

Meta Might Be Right About AI Ad Spend

What is the best strategy for advertisers to maximize the performance of their Meta campaigns? Meta suggests that the solution is to buy more ads on Meta. It recommends that advertisers add new advertising to their Advantage+ Shopping Campaigns every week, especially...

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