How Intel Lost Billions In A Failed Bid To Sony PlayStation

According to three sources familiar with the situation, Intel lost a contract to design and manufacture Sony's PlayStation 6 chip in 2022, dealing a huge damage to the company's efforts to grow its embryonic contract manufacturing business. According to two sources,...

Instream Or Out? Why Is It So Difficult To Accurately Label Video Inventory?

Step aside, advertising-focused websites. Another media quality debate has erupted in the realm of online video. The buy-side is becoming increasingly concerned with how publishers categorize their video content. The Trade Desk sparked a reckoning when it terminated...

Netflix Gets Cross-Platform Data From Kantar In Spain

Netflix has recruited Kantar Media in Spain, and the company will provide Netflix with a cross-platform assessment of its performance in comparison to linear and on-demand networks and platforms. Kantar's Cross-Platform View is available in both Spain and Brazil....

And Just Like That, Google Will Not Deprecate Cookies. What Happens Now?

Google has shifted its strategy, declaring that instead of deprecating third-party cookies in Chrome, it will pursue a "new path" in terms of online privacy. The abrupt halt to Google's ambitions comes after more than four years of promises and delays, as the...

TikTok Joins The AI-Driven Advertising Pack, Competing With Meta For Ad Money

TikTok has tremendous cultural clout, but what about advertising dollars? Not quite there—yet. That's where Smart+ comes in: TikTok's answer to Google's Performance Max and Meta's Advantage+, AI-powered ad-buying technologies that claim to make campaign administration...

Programmatic Audio Is A Challenging Market. So SoundCloud Is Leading In Display And Video

Programmatic audio is a difficult sell. Advertisers find it difficult to assess audio content at scale, thus most digital audio campaigns, particularly in the podcast sector, are performed through direct deals. This puts digital audio platforms in an odd position, as...

Jack Harlow Releases Theme For Upcoming Virtual Reality Concert

The rapper Jack Harlow has released the teaser for his upcoming virtual reality show, which will give attendees a 360-degree perspective of his No Place Like Home Kentucky Tour. In a post on his Instagram account on Tuesday, January 2, Harlow unveiled the video,...

37% Of Connected TV Households Use Samsung Consumer Electronics

According to Parks Associates, more than 37% of smart TV owners, who account for 66% of all internet households in the United States, say Samsung is the brand they use the most in their homes. Many consumer electronics manufacturers are equipping their TVs with...

ChatGPT Now Maintains Chat History, Even If You Have Opted Out Of Sharing Training Data

ChatGPT now maintains your chat history, even if you have not chosen to share your data with the model for training. On Tuesday, OpenAI announced on X that the upgrade was now available for ChatGPT Free and ChatGPT Plus subscribers. If you already agreed to share your...

Vizio’s Profitability Could Benefit Walmart’s Advertising Business

Walmart's widely anticipated acquisition of Vizio is still awaiting regulatory approval. Meanwhile, the smart TV maker reported Q4 profits on Tuesday but did not hold an earnings call or provide outlook owing to the pending transaction. Its letter to shareholders...
Technology & News
Meta Might Be Right About AI Ad Spend

Meta Might Be Right About AI Ad Spend

What is the best strategy for advertisers to maximize the performance of their Meta campaigns? Meta suggests that the solution is to buy more ads on Meta. It recommends that advertisers add new advertising to their Advantage+ Shopping Campaigns every week, especially...

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