With Marketing Budgets Under Pressure, CTV Measurement Is More Important Than Ever

There are numerous promising trends in CTV investment in Europe, according to Stefanie Briec, AudienceXpress's Director of Demand Sales, UK & EMEA. However, the coming year will also present obstacles. Fragmentation is a challenge, and firms with limited marketing...

Fox Corp. And DirecTV Struggle To Reach “Fair Agreement” Ahead Of Programming Deadline

Fox on Sunday started broadcasting a crawl across some of its channels informing viewers that if the corporation can't come to a "fair arrangement" with DirecTV by midnight on December 2, some of their "favorite Fox content" may no longer be available. Fox and DirecTV...

Bob Saget’s Final Movie Daniel’s Gotta Die To Premiere at Austin Film Festival

These transactions are also taking place as a result of intense competition between the several new businesses that have entered this sector. According to investor Merck Mercuriadis, "Once a song becomes part of the fabric of our culture, it almost always stays part...

50 Cent Is Working On A Tattoo Makeover TV show

In order to executive produce the upcoming television program Redemption Ink, 50 Cent has agreed. The rapper In da Club, real name Curtis Jackson III, is working on the new unscripted program through his G-Unit Films & Television production firm, according to...

Harry Styles Stars in First Trailer for New Movie Don’t Worry Darling: Watch

The first trailer for Olivia Wilde's upcoming film Don't Worry Darling, starring Florence Pugh and Harry Styles, has been published by New Line Cinema. Pugh portrays Alice and Styles portrays Jack, two denizens of Victory, a company town. Check out the trailer after...

Tom Hanks Anticipated That No One Would ‘Care’ About Forrest Gump

Tom Hanks was initially concerned that spectators would not care about Forrest Gump's character. During a recent New Yorker Live event, the two-time Academy Award winner recalled a conversation he had with director Robert Zemeckis in which he expressed concern that...

New Abraham Lincoln Documentary Reveals Ex-President Had Secret Gay Sex Life: ‘Important Lost Piece Of American History’

Is Abraham Lincoln the first log cabin Republican? We hear that a new documentary about Honest Abe claims that the 16th president was gay. Promo blurb for the new project, “Lover of Men: The Untold History of Abraham Lincoln,” reads: “As told by preeminent Lincoln...

Elton John Supports Kevin Spacey’s Testimony In His Sexual Assault Trial

Elton John appeared briefly for the defense on Monday in Kevin Spacey's sexual assault trial, attempting to undermine a man who said the Oscar winner violently grabbed his crotch while driving to the singer's summer event. After his spouse, David Furnish, testified...

This Year, CTV Will Generate $20 Billion In US Advertising Revenue

Brian Wieser, principal of the consulting firm Madison and Wall, projects that connected television will generate $20 billion in advertising revenue in the United States this year. The economist forecasts that CTV will increase by 18 percent in 2024, with the same...

The Number Of Active Users On The Netflix Ad-Supported Tier Has Now Exceeded 94 Million

Netflix has announced that the $7.99 monthly ad-supported tier of its streaming service has attracted 94 million active users, a significant increase from the 70 million subscribers that were disclosed in November of last year. Netflix currently boasts over 700...
TV Shows & Movies
Magnite Secures CTV Agreement With Amazon Publisher Services

Magnite Secures CTV Agreement With Amazon Publisher Services

Magnite, an advertising technology company, is collaborating with Amazon Publisher Services to facilitate the sale of connected TV ads to a greater number of publishers. The partnership will provide publishers with access to Magnite's supply-side demand that operates...

The Impact Of New Tariffs On The Film Industry On Netflix

The Impact Of New Tariffs On The Film Industry On Netflix

In the current uncertain stock market, there are no clear-cut answers, as President Trump's recently implemented trade tariffs are beginning to affect industries that were not initially identified as targets for these trading headwinds. The technology sector,...

Peacock Releases The 2025–2026 NBA Streaming Experience

Peacock Releases The 2025–2026 NBA Streaming Experience

With its much awaited streaming debut in the 2025–2026 season, Peacock today revealed specifics of its new streaming agreement with the NBA. Peacock's NBA streaming service, which was unveiled during NBCUniversal's Upfront presentation at Radio City Music Hall, aims...

Netflix Launches Their Generative AI-powered Search Engine

Netflix Launches Their Generative AI-powered Search Engine

After teasing a new AI-powered search experience during its last earnings conference, Netflix formally introduced the feature at its tech and product event on Wednesday. This new search experience will employ OpenAI's ChatGPT to offer users a conversational discovery...

Google Wants To Start Producing Films And Television Shows

Google Wants To Start Producing Films And Television Shows

Google, the digital behemoth owned by Alphabet Inc., has announced an ambitious new effort into Hollywood with its "100 Zeros" film and television production initiative, according to Business Insider. The multi-year collaboration with Range Media Partners, a prominent...

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