TV Shows & Movies
Despite Expansion, CTV Is “Not A Perfect Science,” Which Makes Pricing Justification Challenging
Earlier this year, eMarketer forecast that U.S. CTV media budgets would expand by 17% year over year, hitting $33 billion, with the acceleration of ad spend finally overtaking the 7% increase in CTV time. But even as advertisers start to capture the attention of...
By The End Of 2025, Netflix Is Still Trying To Double Its Ad Sales
Everything appears to be going well for the streaming service, much like the currently number one popular song from the animated musical movie "KPop Demon Hunters." Despite raising the cost of its subscriptions, Netflix is seeing an increase in both its member base...
‘The Cosby Show’ Actor Malcolm-Jamal Warner Passes Away At The Age Of 54 From A Terrible Drowning
The Emmy-nominated actor Malcolm-Jamal Warner, who won America over as 'Theo Huxtable' on 'The Cosby Show,' passed away at the age of 54. According to reports, the actor drowned while swimming while on a Costa Rican family vacation. Warner was traveling with his...
Why Samsung Ads Is Attempting To Reinvent TV Advertisements By Experimenting With New Formats
Samsung Ads sees a chance to challenge the dominance of the 30-second TV ad and have a little fun while doing it, as streaming has made TV less confined to the living room. After launching GameBreaks, a gamified advertising format, in the U.S. and Canada earlier this...
According To 83% Of Americans, They Use Streaming Services
83% of American adults watch TV using streaming services, which is far higher than the percentage who watch through cable or satellite, according to a recent Pew Research Center survey. The study was released earlier this month after being completed in April....
Netflix Subscribers Are Binge-Watching Thriller Shows With A 91% RT Score
Several 'binge worthy' TV shows have Netflix subscribers on the edge of their seats. Both miniseries and what I like to refer to as mega-series may be found on the biggest streaming service in the world. You can truly get engrossed in these shows because they span for...
Whoopi Goldberg Tells Superman Stars Why She Was ‘Getting Upset’ While Viewing The Latest Film: “Knocked Me For A Loop
Whoopi Goldberg had an intriguing reaction to the new Superman film, and she didn't hesitate to share it with stars David Corenswet and Rachel Brosnahan during a live conversation on The View. The EGOT winner admitted to the DC blockbuster's stars that she first had a...
Larry David And Barack Obama Team Up For An HBO Sketch Comedy
Larry David and President Barack Obama are creating a sketch comedy for HBO. The network has ordered the series, which will be based on American history and will star Curb Your Enthusiasm cast members. President and Mrs. Obama commemorated America's 250th anniversary...
Cleveland Captures The Film Industry Spotlight In “Superman” Movie
More than 90 years after Jerry Seigel and Joe Shuster created Superman, a new film will hit theaters this week, portraying the city where the character was formed. Why this matters: According to the Greater Cleveland Film Commission, the filming of "Superman" in...
Whoopi Goldberg Says Working On The View ‘May Feel Like Torture’ Before Cohosts Answer Reports They’re On The Epstein List
Few occupations entail a media spotlight intense enough to spark insinuations of affiliation with the clientele of disgraced sex offender Jeffrey Epstein. (Which, according to the Department of Justice, does not exist)—but that's one of many reasons Whoopi Goldberg...
Chris Pratt Returns To Re-Voice Garfield As Alcon Entertainment Announces Sequel Details
Chris Pratt has signed on to re-voice Garfield in Alcon Entertainment's animated theatrical motion picture sequel to The Garfield Movie, which is based on the popular comic strip Garfield. Sony Pictures will distribute. The agreement was announced by Alcon co-founders...
Amazon Ads And Roku Sign Landmark Agreement, Giving Brands Access To 80% Of Connected-TV Households
Amazon Ads and Roku have signed a milestone agreement to collaborate on a new advertising initiative that will provide media buyers with access to more than 80% of connected-TV households in the US. The new service is slated to hit the market in the fourth quarter of...
FAST Is Booming, With Branded Content And Sports Driving The Growth
What do Chuck E. Cheese, Legos, and Hot Wheels have in common? In addition to being children-focused brands, they also have their own free ad-supported streaming TV (FAST) channels. Chuck E. Cheese even built a digital out-of-home (DOOH) network as part of a bigger...
Netflix Adds Yahoo To Its List Of Programmatic Advertising Partners
Netflix has added Yahoo's demand-side platform (DSP) to its list of programmatic advertising partners. In a blog post, Amy Reinhard, president of advertising, termed the move a "milestone" and stated that it will "enable clients to buy Netflix advertising through...
Vin Diesel Says Paul Walker’s Character May Return For The ‘Fast & Furious’ Finale, With Dom And Brian Reuniting
Dominic Toretto and Brian O'Conner will definitely see each other again. Fast & Furious franchise star Vin Diesel (who portrayed "Dom" Toretto) attended Paul Walker's (who played Brian O'Conner) brother Cody Walker's automobile festival, Fuel Fest, and provided...
Arnold Schwarzenegger Reveals What Movie Won Him His Greatest Ever Paycheck, And It’s Not What You Think
Arnold Schwarzenegger has revealed which film earned him his highest ever salary in Hollywood, and it is not from the franchise you may assume. From The Terminator to Commando and Predator, the 77-year-old has had one of the best careers in film history, earning a...
The Simpsons Producer Responds To Backlash Over Main Character ‘Death’
Following several complaints on social media, an executive producer from The Simpsons was forced to speak out and address the backlash to the decision to kill off a beloved character. The Simpsons is the longest-running animated show still on television, and it is...
Brad Pitt’s F1 Movie Is Causing A Surge In Formula 1 Merchandise
As Brad Pitt's new film "F1" hits theaters this weekend, Formula 1 merchandise is flying off the shelves. Whether you're looking for new looks or great LEGO collaborations, this motor merchandise will make you smile faster than Mercedes-AMG. And for those who aren't...
How Nonalcoholic Brands Are Reaching a New Generation of Sports Fans on Cable
The next generation of sports enthusiasts is increasingly being targeted by beer brands, particularly in the rapidly expanding nonalcoholic category, through the use of Connected TV (CTV). Andrew Katz, Chief Marketing Officer at Athletic Brewing Company, the largest...
There Was A 71% Increase In Streaming Subscriber Growth Over The Past Two Years Due To Advertising Initiatives
Streaming, in addition to sports, was the primary focus of the recent TV upfront season. Upfront presentations were markedly different just a few years ago; Netflix and Disney+, for instance, did not even provide ad-supported plans until late 2022. However, priorities...
In Conjunction With Paramount Global’s Workforce Reduction Initiatives, BET Terminates Personnel
BET has announced that it will be reducing its workforce in accordance with Paramount Global's domestic workforce reduction initiatives. The number of employees affected by the layoffs is presently unknown, but they are part of Paramount Global's strategy to reduce...
The Pending Snoop Dogg Biopic Will Be Directed By Jonathan Daviss
The main actor for the Snoop Dogg biopic has been identified. The veteran rapper in the forthcoming endeavor will be portrayed by actor Jonathan Daviss. The Outer Banks star was awarded the role after the studio appointed Craig Brewer as director, according to an...
Aaron Rodgers Is “Pretty Certain” That The 2025 NFL Season Will Be His Final One
Aaron Rodgers has been a member of the National Football League for two decades. This year, he is scheduled to participate in his 21st season with the Pittsburgh Steelers. Expect nothing more. Rodgers reiterated his conviction on Tuesday afternoon during an appearance...
“Island Boys” Star KodiyakRedd Withdraws From His Boxing Match Following Charleston White’s Devastating Punch
Charleston White and Island Boys' Kodiyak Redd were the primary attractions at Adin Ross's enormous boxing event. The Island Boys are undoubtedly a controversial group, and the same can be said of Charleston White. With this information in mind, it is only appropriate...