by Huang | Jul 24, 2025 | Technology & World News
As the influencer industry matures, marketers everywhere are emphasizing control and accountability in their creative marketing strategies. Advertisers starting or growing affiliate creator programs is one sign of that change. Walmart’s creator affiliate program...
by Caila | Jul 22, 2025 | Technology & World News
More startling information about the incident has been released by the family of a 61-year-old man who died after being “snatched” inside an MRI scanner. Keith McAllister was merely in the hospital to help his wife, Adrienne Jones-McAllister, when he was...
by Caila | Jul 22, 2025 | Technology & World News
The Cannes Lions festival last month made it quite evident that content producers are branching out from social media. They are starting to play a significant role in the whole digital media sector. Brand deals are losing ground as creators diversify their sources of...
by Caila | Jul 21, 2025 | Technology & World News
The true question for marketers is not whether X CEO Linda Yaccarino made the platform more advertiser-friendly after she stepped down. The question is whether X, as well as Twitter in its former incarnation, was ever a genuinely useful ad platform. Since Elon Musk...
by Caila | Jul 16, 2025 | Technology & World News
Georgina Bankier, vice president of global platform partnerships for Dun & Bradstreet’s Eyeota. Advertisers’ attention and budgets are being dominated by linked TV and retail media in today’s fragmented media landscape. Retail media’s 19.7%...
by Caila | Jul 15, 2025 | Technology & World News
Jorge Poyatos, Seedtag’s co-founder and co-CEO The possibilities of contextual ad targeting are growing quickly, and artificial intelligence is a key factor in this development. Similar to how the human brain utilizes neural networks to identify patterns and...
