Undiscovered 12-Billion-Year-Old Body Of Water Floating In Space

The largest and farthest reservoir of water ever discovered in the universe was found by scientists after three years and two astronomy teams. Even more astounding was the discovery that the enormous body of water is roughly 12 billion years old. A group lead by...

Outbrain Acquires Teads From Altice For $1 Billion

The rumors are true: Outbrain is acquiring Teads. On Thursday, the content recommendation platform announced that it would buy Teads, an SSP and video monetization startup owned by European telco Altice. The deal brings an end to extensive talks between the two...

Roblox’s Surge In Programmatics Is Causing Rivalry For In-Game Studios

Following years of concentrating their Roblox budget on custom brand activations, marketers are now focused on the platform's programmatic advertising potential. While Roblox studios see this as a positive development that will benefit everyone, they also expect their...

Special: Connatix And JW Player Join Forces To Establish A One-Stop Video Monetization Store

End-to-end platforms have become popular again, unless you're Google and antitrust authorities are chasing you. Connatix and JW Player, two video monetization platforms, announced on Wednesday that they will combine to establish JWP Connatix. However, that is only a...

Roku’s Self-Serve Ads Manager Allows Search And Social Advertisers To Buy CTV

Roku announced the debut of Roku Ads Manager, a self-service platform aimed at attracting performance marketers who use social media and search and allowing them to purchase linked TV. Performance marketers will be able to develop campaigns with shoppable advertising...

TikTok Joins The AI-Driven Advertising Pack, Competing With Meta For Ad Money

TikTok has tremendous cultural clout, but what about advertising dollars? Not quite there—yet. That's where Smart+ comes in: TikTok's answer to Google's Performance Max and Meta's Advantage+, AI-powered ad-buying technologies that claim to make campaign administration...

Tesla’s $50 Billion Conundrum Is Down To The Wire

On Thursday, Tesla shareholders will confront a difficult decision: approve Elon Musk's massive pay package, the largest ever given to a CEO, or risk him picking up his ball and walking home. The shareholder meeting on Thursday is a vote on Musk's turbulent...

DVDs Are Dying, As Americans Stop Buying Them

Earlier this year, it was revealed that Redbox will discontinue DVD rentals since its parent business, Chicken Soup for the Soul Entertainment, was closing. Last year, Best Buy declared it would no longer sell DVDs. Other retailers, like as Target, are making cutbacks...

A Man Whose Hand Was Crushed By A Meat Grinder Became The First Person To Receive 3D-Printed Prosthetic Fingers

A guy has spoken out about how a 3D-printed robotic hand has transformed his life. Mo Ali, 40, had four of his fingers amputated as a result of a childhood cooking mishap in which his hand became jammed in a meat grinder. Mo, a keen cyclist, was bullied as well as...

Amazon Video Became AVOD. However, Is It Meeting The Expectations Of Advertisers And Customers?

It never occurred to me that I would get paid to see Snoop Dogg's most recent film, but here we are. As the newest player in the AVOD streaming competition, Prime Video is now experimenting with advertisements. Skepticism is present from the start. The default of...
Technology & News
Meta Might Be Right About AI Ad Spend

Meta Might Be Right About AI Ad Spend

What is the best strategy for advertisers to maximize the performance of their Meta campaigns? Meta suggests that the solution is to buy more ads on Meta. It recommends that advertisers add new advertising to their Advantage+ Shopping Campaigns every week, especially...

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