As Digital Advertising Evolves, Marketers Are Re-Evaluating Their DSPs

Modern marketers are confronted with a confluence of quickly moving currents, some of which are thrilling and others that are less apparent. Constant upstream developments in the world of digital advertising continue to poke holes in marketers' boats, forcing them to...

One Of Mark Zuckerberg’s Greatest Career Errors Is Revealed

Regarding the "20-year mistake" he made while leading Facebook, Mark Zuckerberg has been transparent. In his second year at Harvard University, the 40-year-old started creating what would later become the social media platform Facebook. Today, he is chairman of the...

Live Translations For Meta Ray-Bans Are Available

CEO Mark Zuckerberg unveiled a number of new AI-powered capabilities for the company's Ray-Ban partnership on Wednesday at the Meta Connect event. The addition of real-time translation through the glasses' speakers is the most intriguing feature of the lot. Meta...

Climate Solution: To Expedite The Development Of The Long-Awaited 100-Hour Battery, Form Energy Has Secured $405 Million

Form Energy, a business that is starting to create a more durable lithium battery substitute, announced $405 million in fundraising on Wednesday, marking a significant milestone. Form will be able to continue research and development and increase production at its...

Ad Advisory Group Suspends Activity Following Legal Action By X

Despite significant criticism, X's lawsuit against the Global Alliance for Responsible Media (GARM) appears to have achieved at least some of its goals. The World Federation of Advertisers (WFA), which administers the GARM initiative, declared today that it will be...

Frontier Communications Suffers A Massive Cyberattack That Impacts Its Customer Service

If you use Frontier for your internet, you may have encountered some problems when attempting to contact customer service. Frontier suffered a huge cyberattack on April 14th, forcing the business to lock down a large portion of its internal network in order to prevent...

The First Programmatic Olympics Is Attracting New Advertisers

Athletes are not the only ones participating during the Paris Olympics. Advertisers are competing to reach tens of millions of viewers during the first programmatic Olympic Games. NBCUniversal is programmatically selling ad inventory on Peacock for the 2024 Paris...

Adalytics Report Blames Ad Tech For Promoting MFA Prevention While Limiting MFA Supply

"We're not exposed to MFA." "All our vendors block it, and we mostly buy through private marketplaces." "Our verification service filters out 99.9% of it." Whatever will get you through the night. Practically every ad tech provider has issued a press release in recent...

Experiment Demonstrates What Would Happen If Everyone On Earth Jumped At The Same Time

There has long been a concern about what would happen if everyone on Earth leaped at the same time. Will the Earth bounce? Or will it wobble? There are many possibilities for what could happen, but it has never been anything we would ever do. However, many individuals...

Snapchat+ Reaches 11 Million Paying Subscribers

If social applications are seeking for ways to increase interest in their add-on subscription options, Snapchat is leading the way. Snap announced last week, in its Q2 performance update, that its Snapchat+ subscription package now has 11 million paying subscribers....
Technology & News
Meta Might Be Right About AI Ad Spend

Meta Might Be Right About AI Ad Spend

What is the best strategy for advertisers to maximize the performance of their Meta campaigns? Meta suggests that the solution is to buy more ads on Meta. It recommends that advertisers add new advertising to their Advantage+ Shopping Campaigns every week, especially...

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