by Lindsey | Jan 22, 2024 | Technology & World News
The sheer number of carbon duplicates that programmatic auctions are producing is threatening to bring down the entire programmatic industry. The severe bid duplication is beginning to be noticed by buyers as unusual behavior. Demand-side platforms are unable to...
by Lindsey | Jan 22, 2024 | Technology & World News
Amazon Ads has no offseason following the successful second season of Thursday Night Football on Amazon Prime Video. At last week’s CES conference in Las Vegas, Amazon was already discussing next season with advertisers and plans to update the sophisticated...
by Caila | Jan 19, 2024 | Technology & World News
SpaceX’s Starlink has signed an agreement with Peplink to become the satellite internet service’s first “Authorized Technology Provider. The agreement will combine Starlink’s Flat High-Performance Terminal, which is ideal for enterprises,...
by Caila | Jan 18, 2024 | Technology & World News
More advertising may soon appear on the Roku main screen. Through the addition of interactive and shoppable ad formats, Roku intends to “immerse advertisers in more parts of the home screen,” as vice president of global ad sales and partnerships Kristina...
by Caila | Jan 17, 2024 | Technology & World News
Verizon is paying a high price for facing the realities of a faltering wireline business. The New York telecommunications behemoth announced on Wednesday that it would take a non-cash charge of $5.8 billion to write down the value of its Verizon Business Group in the...
by Caila | Jan 17, 2024 | Technology & World News
Search marketers claim that Google Ads customer service has reached an intolerable all-time low. Advertisers have informed Search Engine Land that they are frustrated with their agents’ lack of assistance, citing issues ranging from inaccurate account...
