by Caila | Feb 27, 2024 | Technology & World News
Netflix has recruited Kantar Media in Spain, and the company will provide Netflix with a cross-platform assessment of its performance in comparison to linear and on-demand networks and platforms. Kantar’s Cross-Platform View is available in both Spain and...
by Caila | Feb 26, 2024 | Technology & World News
According to Google, federal and state prosecutors failed to prove that it violated antitrust rules by arranging to serve as the default search engine on Apple and Mozilla browsers, as well as Android mobile devices. “Punishing a successful firm that has...
by Caila | Feb 26, 2024 | Technology & World News
According to fresh data from ad-sales intelligence company MediaRadar, advertisers in the media and entertainment industries invested more than $1 billion in TikTok in Q4 2023. Brands spent billions of dollars on TikTok, with video games, online gaming, and...
by Caila | Feb 23, 2024 | Technology & World News
Warner Bros. Discovery is in a difficult situation, since its TV revenue is declining by double digits and growth opportunities such as streaming media are failing to compensate. (Yet.) Last quarter, WBD’s overall revenue declined 7% year on year, while revenue...
by Caila | Feb 20, 2024 | Technology & World News
FAST Channel Success is all about the content and what your target audience expects. Success in FAST Channel curation and distribution is a hot topic in the streaming industry. FAST is the ability for consumers to watch linear TV channels, live events, or video...
by Caila | Feb 20, 2024 | Technology & World News
The Unsustainable Dilemma: Discrepancies in CTV Ad Revenue Distribution Threaten Free-to-Air Broadcast TV Channels Introduction to the Situation The landscape of television advertising is changing dramatically as audiences move away from traditional free-to-air...
