by Lindsey | Mar 20, 2024 | Technology & World News
For the first time, Walt Disney is enabling direct access to its programmatic platform, Disney Real-Time Ad Exchange (DRAX), from two of the top demand-side platforms (DSPs): Google Display & Video 360 and The Trade Desk. Disney will join with Google and The Trade...
by Lindsey | Mar 19, 2024 | Technology & World News
The most recent Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals that fourth-quarter revenues of digital publishers in the United Kingdom decreased by 1.8 percent annually. This decline was primarily...
by Lindsey | Mar 19, 2024 | Technology & World News
Anyone who wishes to explore the immensity of space hopes to visit planets located millions of miles away; however, that may become a reality in the near future. Despite the considerable magnitude of the Earth, its dimensions pale in comparison to the vastness of our...
by Lindsey | Mar 19, 2024 | Technology & World News
With the growth of artificial intelligence, many people are speculating on what the future will look like, and Bill Gates has weighed in. As with any new piece of technology, some believe it will change the game, while others believe it is a passing fad. Sometimes...
by Lindsey | Mar 19, 2024 | Technology & World News
Google AdX will amend its video policy on April 1 (April Fools’ Day) to meet new industry standard standards for instream and outstream video. Some publishers and video ad networks are wondering if the joke’s on them. A huge portion of previously premium...
by Lindsey | Mar 18, 2024 | Technology & World News
CTV commercials are becoming more targeted. But are people actually paying attention to them? Streaming services that monetize through advertising must promote engagement first and foremost. However, both programmers and investors agree that one of the most difficult...
