by James | Mar 29, 2024 | Technology & World News
The vast majority of advertisers who buy ads in video games (91%) no longer regard gaming as an experimental medium. That’s the good news, according to IAB and Advertiser Perceptions’ joint research, which was released this week at the third annual...
by James | Mar 29, 2024 | Technology & World News
Ad expenditure on linear TV fell 7% in February, according to Guideline, the owner of the media measurement and analytics website Standard Media Index. The February dip brought linear TV expenditure to its lowest level since 2017, when SMI began measuring U.S....
by James | Mar 28, 2024 | Technology & World News
GroupM, a major media buyer, announced plans to quadruple its media investment on women’s sports. Sports continue to receive high ratings on television, while women’s sports have gained popularity. GroupM announced that it will create a marketplace...
by James | Mar 27, 2024 | Technology & World News
On March 16, two longstanding executives of the advertising industry and their two young children perished in a traffic accident in San Francisco. Their families, friends, and coworkers are in mourning. Diego Cardoso de Oliveira, 40, an executive creative director at...
by James | Mar 27, 2024 | Technology & World News
Have you ever watched a YouTube video only to find that the majority of it is uninteresting and not what you expected? YouTube is currently testing an artificial intelligence system that will allow YouTube Premium subscribers to instantly jump to the most important...
by James | Mar 27, 2024 | Technology & World News
Neuralink’s first human patient has spoken out about how the groundbreaking technology has transformed his life. Noland Arbaugh, 29, is the first person to have a brain implant fitted. The young man was paralyzed from the neck down after a ‘freak diving...
