by Huang | Apr 29, 2024 | TV & Movies
Streaming video platforms have been a shining example of innovation in the ever-changing media and entertainment industry, engaging audiences with diverse and high-quality content. As we move ahead, these platforms are poised to make a historic entry into traditional...
by Huang | Apr 29, 2024 | TV & Movies
Thirty years after we saw Mufasa die in The Lion King, we’re about to venture back in time for a prequel to the epic narrative. Watch the trailer for the new movie here: Yes, it is true: it has been 30 years since Simba was forced to grow up without a father;...
by Vanessa | Apr 26, 2024 | TV & Movies
Warner Bros. Discovery launches its first-party data platform, Olli. Warner Bros. Discovery announced the debut of Olli, a new proprietary first-party data platform that will manage campaign planning, activation, and measurement across the media conglomerate’s...
by Vanessa | Apr 25, 2024 | TV & Movies
Pixar is well-known for producing great, even Oscar-winning films, yet there were once concerns that it had created a ‘poor’ movie. Pixar has created a succession of great films that people of all ages enjoy, like Toy Story and Up, Elementals, and Inside...
by Vanessa | Apr 25, 2024 | TV & Movies
Industry professionals are typically well aware that the European CTV advertising business is extremely different from the US market and will not grow in precisely the same manner. The amount of regional competitors, the language and regulatory obstacles prevalent in...
by Vanessa | Apr 25, 2024 | TV & Movies
CTV spending increased in the UK last year, according to the most recent IAB Digital Adspend report, as advertisers seek to invest in cookieless environments. The analysis, conducted in collaboration with PwC, discovered that ad expenditure on CTV devices (£1.2...
