LeBron James, Steph Curry, and Kevin Durant led the US men’s basketball team to victory over France in the final game at the Paris Summer Olympics, giving NBC and Peacock the highest ratings for a gold medal game since 1996.
Overall Olympic ratings have rebounded from the pandemic-delayed Tokyo Summer Games, reviving the worldwide competition as a top broadcast event.
The gold medal game averaged 19.5 million viewers on Saturday afternoon, peaking at 22.7 million, according to overall audience numbers compiled by Nielsen and Adobe Analytics.
The game was the most-streamed event of the Paris Olympics on NBCU digital channels, with an average minute audience of 2.7 million viewers.
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The men from the United States were not the only ones who drew large crowds.
The United States women’s soccer team won gold on Saturday morning, defeating Germany 1-0. The tournament attracted around 9 million viewers on NBC and Peacock. That was the highest-rated gold-medal soccer match since the 2004 Athens Olympics.
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Saturday’s Olympics coverage on NBC, Peacock, and other NBCU platforms received a total audience delivery of 30.7 million viewers. This compared to 11.7 million viewers on the final Saturday of the Tokyo Olympics in 2021.
Since the opening ceremony, NBC has averaged 31.3 million primetime viewers in Paris and the United States, an 82% increase from Tokyo.
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