Despite the fact that launch demand appears to be off the charts, Nintendo is lowering sales projections for the Switch 2. In its most recent earnings report, the business expected sales of 15 million Switch 2 units in its first year of sales through March 2026, which...

Sony has today unveiled a new internal studio dubbed Team LFG, which will create "a team-based action game." According to Hermen Hulst, CEO of Sony Interactive Entertainment Studios, the studio "originated at Bungie, but has also rallied developers from across the...

Just when you'd accepted the reality that Grand Theft Auto 6 will be delayed until next year, Rockstar Games releases a whole new trailer. Last week, the video game maker announced that the game had been put back to May 2026, surprising fans who had expected it to...

The Pacific Northwest has seen a significant update to a nightmare scenario. For a long time, scientists have warned that a section of the Oregon and Washington coasts might experience a very strong earthquake that could kill thousands of people, collapse vital...

With the help of Apple's AirPlay feature, iPhones and MacBooks can easily play music or display images and videos on other Apple products, as well as on external speakers and TVs that support the protocol. Due to recently discovered security holes in AirPlay, hackers...

Apps are disappearing from Google Play's app store. According to a recent report by app intelligence company Appfigures, the number of apps available on the Android app marketplace has decreased from over 3.4 million to just about 1.8 million since the beginning of...

Over the past ten years, one of the most delicate subjects in programmatic advertising has been The Trade Desk's (TTD) take rate. Its take rate, which The Trade Desk reports every year, has been between 19% and 21% since 2017. Jeff Green, the founder and CEO of The...

According to the FBI on Wednesday, online scammers and cybercriminals stole a record $16.6 billion last year. The amount, which comes from the FBI's annual Internet Crime Complaint Center (IC3) report, represents a significant increase over the $12.5 billion recorded...

YouTube wasn't known for the intricate long-form videos that MrBeast and other creators produced twenty years ago. There were no jump cuts, sound effects, or elaborate lighting. On April 23, 2005, "Me at the Zoo," the platform's debut video, was posted on YouTube. It...

Google search ad spending increased by 9% year on year in Q1 2025, according to new statistics from digital marketing agency Tinuiti. Increasing prices, rather than click volume, drove the majority of the growth. Google Search Overall: Google Search spending increased...

In a major judgment, a federal judge decided that Google improperly maintained a monopoly on some of its adtech business, potentially forcing the tech behemoth to divest one of its most valuable divisions and upend the infrastructure that underpins much of the online...

The United States Department of Justice has won an antitrust action against Google, accusing the corporation of maintaining a monopoly in the advertising technology business. The verdict, which is Google's most recent antitrust loss since the Search case, states that...

The ongoing trade battle between the two biggest economies in the world, China and the United States, is making some Americans prefer Chinese products more than they have in the past. President Donald Trump has stated that the goal of his global tariffs is to bring...

According to "deeply disturbing" research, youngsters can easily come across harmful content and engage in unsupervised interactions with adults on the Roblox gaming platform. It happened after parents expressed their grave worries about their kids becoming addicted,...

Once a major player in the digital advertising market in the United States, Temu, a Chinese-owned e-commerce platform, has drastically reduced its presence on Google Shopping. Four different data sources show that the company's social ad spend and its proportion of...

Jack Dorsey, the co-founder of Twitter, posted four words over the weekend on the network he no longer controls: "delete all IP law." Few sentences express a sentiment more succinctly than that. Elon Musk, the current owner of the platform Dorsey established, which...

Nike's marketing team is not resting on any other exciting partnerships as it prepares to introduce a brand-new line of footwear called NikeSkims. The sportswear behemoth revealed an unexpected collaboration with Kool-Aid, claiming that it combines Kool-Aid's "flavor...

The antitrust trial between Meta and the U.S. Federal Trade Commission is scheduled to begin on April 14. The complaint revolves around claims that the digital giant unlawfully suppressed competition by purchasing early-stage businesses like WhatsApp and Instagram. In...

Overwolf, a gaming platform, increased its monthly programmatic revenue by 15% year on year between February and March after joining The Trade Desk's supply channel optimization project, OpenPath, in December. The private corporation would not provide more particular...

Paramount Vantage, Paramount's ad-product unit, and Experian have formed a new partnership to supply consumers with highly targeted, data-driven advertising as well as personalized video content. Paramount Vantage will gain audience analytics through Experian's...

This week, the government is being urged to safeguard content from artificial intelligence by hundreds of publishers, including The New York Times, The Washington Post, The Guardian, and Vox Media, the parent company of The Verge. The News/Media Alliance trade...

Samsung Ads, Samsung Electronics' cutting-edge advertising business, has introduced Samsung GameBreaks, a brand-new interactive ad style. Through dynamic, high-performing ad experiences, the new feature gives marketers additional ways to communicate with consumers....

In an effort to facilitate the editing of short-form videos, YouTube is introducing new tools to Shorts. According to YouTube's release, five new tools are "coming this spring." One of these is a redesigned video editor that offers editing capabilities comparable to...

Thanks to cutting-edge tools, data-driven tactics, and novel technology, the digital advertising scene is changing quickly. Because it provides real-time engagement opportunities and precision targeting, digital audio in particular is transforming the way companies...