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National TV Ad Spending Fell 5% To $43.7 Billion In 2023

National TV Ad Spending Fell 5% To $43.7 Billion In 2023

Although household TV ad views and airings increased in 2023, national TV advertising spend declined 4.7% to $43.71 billion from 2022. For much of the first half of the year, there was broad slowness in the TV advertising market, particularly in short-term "scatter"...

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