{"id":33948,"date":"2024-09-11T18:34:02","date_gmt":"2024-09-11T18:34:02","guid":{"rendered":"https:\/\/radiantmedia.io\/?p=33948"},"modified":"2024-09-11T18:34:04","modified_gmt":"2024-09-11T18:34:04","slug":"x-launches-a-new-connected-tv-app","status":"publish","type":"post","link":"http:\/\/34.197.49.85\/?p=33948","title":{"rendered":"X Launches A New Connected TV App"},"content":{"rendered":"\n

After teasing its new TV app for months, X has now officially released the beta version of X TV, which it claims is “a massive leap forward in transforming X into a video-first platform.”<\/strong><\/h2>\n\n\n\n

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XTV App
It seems very similar to the Connected TV (CTV) version of YouTube, doesn’t it?<\/p>\n\n\n\n

Yes, X’s new big screen playback platform is practically identical to the YouTube TV app, delivering an overview of all the video material available on X, on the largest screen in your home.<\/p>\n\n\n\n

X has reportedly notified potential video ad partners that the new TV app will showcase popular content, backed by X’s advanced AI technologies, and will eventually incorporate cross-device compatibility, allowing users to continue watching content as they switch from their phone to their television.<\/p>\n\n\n\n

READ MORE: Hackers Steal Tiffany And Lara Trump\u2019s X Accounts To Peddle A Cryptocurrency Fraud<\/a><\/strong><\/p>\n\n\n\n

X has also stated that it will soon introduce new ad settings for the TV app, albeit they are not yet available.<\/p>\n\n\n

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The objective is that this will drive more video content consumption on the app, and given that CTV is YouTube’s fastest-growing usage category, it’s easy to see why X would want to focus on this area.<\/p>\n\n\n\n

The question is whether X will be able to increase interest in its video offerings on larger TVs, considering that its present slate of exclusives isn’t exactly a headline-grabbing lineup.<\/p>\n\n\n\n

READ MORE: The Cost Of ABC, CBS, FOX, And NBC Has Risen By More Than 200% In Just Five Years, Driving Up The Cost Of YouTube TV, Fubo, Comcast, Spectrum, And More<\/a><\/strong><\/p>\n\n\n\n

So far, X has inked video content agreements with:<\/p>\n\n\n\n