{"id":31520,"date":"2024-07-10T20:05:24","date_gmt":"2024-07-10T20:05:24","guid":{"rendered":"https:\/\/radiantmedia.io\/?p=31520"},"modified":"2024-07-10T20:05:25","modified_gmt":"2024-07-10T20:05:25","slug":"microsoft-ads-now-offers-ai-powered-asset-recommendations-for-video-and-display-ads","status":"publish","type":"post","link":"http:\/\/34.197.49.85\/?p=31520","title":{"rendered":"Microsoft Ads Now Offers AI-Powered Asset Recommendations For Video And Display Ads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Microsoft Advertising has introduced new AI-powered asset recommendations for video advertising, with Connected TV ad recommendations to follow soon.<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>AI-powered ad production tools are growing more complex, enabling advertisers to scale their creative efforts more effectively. More precisely, the ability to readily produce materials for several formats (video, display, and CTV) enables more consistent cross-platform campaigns.<\/p>\n\n\n\n<p>How It Works:<\/p>\n\n\n\n<p style=\"font-size:16px\"><strong>READ MORE: <a href=\"https:\/\/radiantmedia.io\/2024\/06\/10\/microsoft-openai-and-nvidia-are-being-probed-over-monopoly-rules\/\">Microsoft, OpenAI, And Nvidia Are Being Probed Over Monopoly Rules<\/a><\/strong><\/p>\n\n\n\n<p>Advertisers enter the URL for their landing page.<br>AI creates video ad recommendations.<br>Marketers may edit and refine AI-generated assets.<br>The bigger picture. This approach is consistent with the broader trend of AI integration in marketing tools, which aims to increase creativity and productivity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"726\" src=\"http:\/\/radiantmedia.io\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-1024x726.webp\" alt=\"\" class=\"wp-image-31523\" srcset=\"http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-1024x726.webp 1024w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-300x213.webp 300w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-768x544.webp 768w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-1536x1089.webp 1536w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-400x284.webp 400w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-1080x765.webp 1080w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-1280x907.webp 1280w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-980x695.webp 980w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-480x340.webp 480w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png-600x425.webp 600w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/Screenshot-2024-06-03-at-14.45.45.png.webp 1648w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Between the lines. Microsoft is establishing itself as a market leader in AI-powered advertising solutions, competing with other large ad platforms.<\/p>\n\n\n\n<p style=\"font-size:16px\"><strong>READ MORE: <a href=\"https:\/\/radiantmedia.io\/2024\/04\/29\/microsoft-makes-copilot-available-for-all-marketers\/\">Microsoft Makes Copilot Available For All Marketers<\/a><\/strong><\/p>\n\n\n\n<p>What to watch. How these AI tools affect ad performance, and whether they result in more consistent creativity across brands.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"490\" src=\"http:\/\/radiantmedia.io\/wp-content\/uploads\/2024\/07\/blog-36928-bodyimage04-833x490-1.webp\" alt=\"\" class=\"wp-image-31522\" srcset=\"http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/blog-36928-bodyimage04-833x490-1.webp 833w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/blog-36928-bodyimage04-833x490-1-300x176.webp 300w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/blog-36928-bodyimage04-833x490-1-768x452.webp 768w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/blog-36928-bodyimage04-833x490-1-480x282.webp 480w, http:\/\/34.197.49.85\/wp-content\/uploads\/2024\/07\/blog-36928-bodyimage04-833x490-1-600x353.webp 600w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/martech.org\/microsoft-ads-releases-ai-powered-asset-recommendations-for-video-and-display-ads\/\">Source<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-ff9e2db4a6c4c5f6c36606f49d21fb44\"><em><strong>Radiant TV, offering to\u00a0elevate your entertainment game!\u00a0Movies, TV series, exclusive interviews, music, and more\u2014download now on various devices, including iPhones, Androids, smart TVs, Apple TV, Fire Stick, and more.<\/strong><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"993\" src=\"http:\/\/radiantmedia.io\/wp-content\/uploads\/2023\/11\/IMG-7143-1024x993.jpg\" alt=\"\" class=\"wp-image-22795\" style=\"width:363px;height:auto\" srcset=\"http:\/\/radiantmedia.io\/wp-content\/uploads\/2023\/11\/IMG-7143-980x950.jpg 980w, http:\/\/radiantmedia.io\/wp-content\/uploads\/2023\/11\/IMG-7143-480x465.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<ul class=\"wp-block-social-links aligncenter has-huge-icon-size is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/teamradiant\/mycompany\/?viewAsMember=true\" 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AI-powered ad production tools are growing more complex, enabling advertisers to scale their creative efforts more effectively. More precisely, the ability to readily produce materials for several formats (video, display, and CTV) enables more consistent cross-platform [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31521,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1080","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-31520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-news"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/34.197.49.85\/index.php?rest_route=\/wp\/v2\/posts\/31520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/34.197.49.85\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/34.197.49.85\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/34.197.49.85\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/34.197.49.85\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31520"}],"version-history":[{"count":1,"href":"http:\/\/34.197.49.85\/index.php?rest_route=\/wp\/v2\/posts\/31520\/revisions"}],"predecessor-version":[{"id":31524,"href":"http:\/\/34.197.49.85\/index.php?rest_route=\/wp\/v2\/posts\/31520\/revisions\/31524"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/34.197.49.85\/index.php?rest_route=\/wp\/v2\/media\/31521"}],"wp:attachment":[{"href":"http:\/\/34.197.49.85\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/34.197.49.85\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31520"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/34.197.49.85\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}