{"id":26331,"date":"2024-02-26T19:56:36","date_gmt":"2024-02-26T19:56:36","guid":{"rendered":"https:\/\/radiantmedia.io\/?p=26331"},"modified":"2024-02-26T19:56:37","modified_gmt":"2024-02-26T19:56:37","slug":"media-and-entertainment-advertisers-invested-1-billion-on-tiktok-in-q4","status":"publish","type":"post","link":"http:\/\/34.197.49.85\/?p=26331","title":{"rendered":"Media And Entertainment Advertisers Invested $1 Billion On TikTok In Q4"},"content":{"rendered":"\n

According to fresh data from ad-sales intelligence company MediaRadar, advertisers in the media and entertainment industries invested more than $1 billion in TikTok in Q4 2023.<\/strong><\/h2>\n\n\n\n

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Brands spent billions of dollars on TikTok, with video games, online gaming, and subscription streaming services accounting for approximately 30% of the total ad spend.<\/p>\n\n\n\n

Other top categories, according to MediaRadar, included merchants, who spent over $500 million on TikTok, and technology marketers encompassing electronics, software, and telecommunications, who spent $314 million.<\/p>\n\n\n\n

READ MORE: The TikTok Licensing Agreement Is Being Terminated By Universal Music Publishing Group<\/a><\/strong><\/p>\n\n\n\n

The aggregate ad expenditure on TikTok in Q4 2023 was 43% greater than the $805 million spent in Q1 2023.<\/p>\n\n\n

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According to MediaRadar’s report, which tracked in-feed image, carousel, and video ads captured from a panel of over two million US users in 2023, there were an average of 11,800 companies advertising on TikTok in 2023, with more than 13,000 advertisers on the video-sharing platform each month between May and August.<\/h6>\n\n\n\n

READ MORE: For Kids Aged 2 To 18, TikTok Surpasses YouTube In Terms Of Total User Minutes<\/a><\/strong><\/p>\n\n\n\n

The top advertisers in 2023 were Amazon.com, Apple, Comcast, DoorDash, and Disney. These companies spent a total of $284 million this year.<\/p>\n\n\n

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Universal Music Group removed its music from TikTok on February 1 after failing to secure a new agreement on usage rights, depriving the platform of popular music by artists such as Taylor Swift, Drake, and Billie Eilish, as well as a slew of viral videos that accompany those songs. The decision was widely regarded as a significant setback for TikTok, which had emerged as a pioneer in music discovery.<\/h6>\n\n\n\n

While MediaRadar’s data reveal that sponsors have continued to boost their spending on TikTok, these figures were gathered prior to the app’s disagreement with Universal.<\/p>\n\n\n\n

Source<\/a><\/p>\n\n\n\n

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Radiant TV, offering to elevate your entertainment game! Movies, TV series, exclusive interviews, music, and more\u2014download now on various devices, including iPhones, Androids, smart TVs, Apple TV, Fire Stick, and more.<\/strong><\/em><\/p>\n\n\n\n

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