{"id":25908,"date":"2024-02-14T23:00:26","date_gmt":"2024-02-14T23:00:26","guid":{"rendered":"https:\/\/radiantmedia.io\/?p=25908"},"modified":"2024-02-14T23:00:27","modified_gmt":"2024-02-14T23:00:27","slug":"remy-martin-x-usher-sponsorship-hits-high-gear-after-super-bowl","status":"publish","type":"post","link":"http:\/\/34.197.49.85\/?p=25908","title":{"rendered":"R\u00e9my Martin x Usher Sponsorship Hits High Gear After Super Bowl"},"content":{"rendered":"\n

Following the Super Bowl, Usher collaborated with R\u00e9my Martin Cognac to launch a global campaign using a track from his upcoming album.<\/strong><\/h2>\n\n\n\n

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Following Usher’s success at the Super Bowl LVIII Halftime Show, R\u00e9my Martin brand cognac collaborates with the singer to launch a new worldwide campaign, “Life is a Melody,” using a single from Usher’s most recent album. In a partnership created in July 2023, the campaign urges both music and spirit lovers to “embark on a harmonious journey,” mixing the notes of R\u00e9my Martin cognac with the “melodies of life.”<\/p>\n\n\n\n

READ MORE: Usher Announces Super Bowl Capsule Collaboration With NFL<\/a><\/strong><\/p>\n\n\n\n

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The R\u00e9my Martin x Usher partnership teases listeners with a sample of his new song, “Comin’ Home,” in which Usher is shown sitting at a piano, then at a restaurant booth, and finally center stage, accompanied by an old-fashioned whiskey glass or wrapped by bottles of R\u00e9my Martin 1738 Accord Royal and XO.<\/h6>\n\n\n\n

READ MORE: Usher Hints About Kai Cenat Collaboration<\/a><\/strong><\/p>\n\n\n\n

“As an artist, I’ve always drawn creative inspiration from different facets of life that are expressed through my music,” Usher said. “I’m incredibly excited to continue my partnership with R\u00e9my Martin, representing their exceptional cognac expressions of 1738 Accord Royal, and now, for the first time, R\u00e9my Martin XO, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvelous melody.”<\/p>\n\n\n

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“Through this partnership, we continue to draw inspiration from music as a timeless source,” stated Jean-Philippe Hecquet, CEO of the House of R\u00e9my Martin. “The ‘Life is a Melody’ campaign, created in partnership with Usher, represents the artistic synergy of cognac, music, and life itself. This balance is evident in the wide spectrum of taste notes that combine to produce refined expressions.”<\/p>\n<\/blockquote>\n\n\n\n

READ MORE: Usher Honored Soundexchange Hall Of Fame Award<\/a><\/strong><\/p>\n\n\n\n

In a continuation of the campaign, R\u00e9my Martin will join Usher on his North American tour this summer to celebrate his love of skate culture across the United States. The “4 on the Floor” pop-up skate experiences in locations such as New York, Los Angeles, Las Vegas, Chicago, and Atlanta will be complemented by an immersive R\u00e9my Apr\u00e8s Skate speakeasy for a cocktail experience including R\u00e9my Martin 1738 Accord Royal and XO.<\/p>\n\n\n\n

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“The ‘Life is a Melody’ campaign embodies the fusion of R\u00e9my Martin’s exquisite cognac, the enchantment of music, and the art of roller skating,” adds Tina Reejsinghani, Vice President of Luxury Brands at R\u00e9my Cointreau Americas. “This campaign, and the introduction of the R\u00e9my Apr\u00e8s Skate and cocktail experience underscores our timeless dedication to the culture of music and to our consumers who value exceptional experiences and the unparalleled craftsmanship of R\u00e9my Martin.”<\/p>\n<\/blockquote>\n\n\n\n

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Radiant and America Nu, offering to\u00a0elevate your entertainment game!\u00a0Movies, TV series, exclusive interviews, music, and more\u2014download now on various devices, including iPhones, Androids, smart TVs, Apple TV, Fire Stick, and more.<\/span><\/em>

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