{"id":25906,"date":"2024-02-14T22:29:08","date_gmt":"2024-02-14T22:29:08","guid":{"rendered":"https:\/\/radiantmedia.io\/?p=25906"},"modified":"2024-02-14T22:29:09","modified_gmt":"2024-02-14T22:29:09","slug":"34-of-households-streamed-the-super-bowl-game-up-from-28","status":"publish","type":"post","link":"http:\/\/34.197.49.85\/?p=25906","title":{"rendered":"34% Of Households Streamed The Super Bowl Game, Up From 28%"},"content":{"rendered":"\n

According to research and analytics firm TVision, 34% of the millions of Americans who watched the Super Bowl did so via streaming.<\/strong><\/h2>\n\n\n\n

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Last year, TVision reported that 28% of spectators streamed the big game.<\/p>\n\n\n\n

The data demonstrate how audiences are switching from traditional broadcast and cable to streaming, especially for major sporting events.<\/p>\n\n\n\n

READ MORE: Devastated 49ers React To Freak Dre Greenlaw Injury In A New Super Bowl Video<\/a><\/strong><\/p>\n\n\n\n

According to Nielsen’s final count, last year’s game had 115.1 million total viewers. iSpot.TV put the total at more than 118 million.<\/p>\n\n\n\n

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TVision also tracked how much attention viewers paid when Taylor Swift appeared on the screen to cheer for her boyfriend, Kansas City tight end Travis Kelce.<\/p>\n\n\n\n

Female viewers’ attention index was 126 when Swift was on screen, vs 117 when she wasn’t.<\/p>\n\n\n\n

READ MORE: Super Bowl Commercials With Singing Celebrities Received The Highest Attention Scores<\/a><\/strong><\/p>\n\n\n\n

Men’s attention increased to 128 when Swift was on screen, up from 119 without Taylor.<\/p>\n\n\n\n

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T-Mobile’s Super Bowl advertisement was the most effective at keeping viewers’ attention on the screen.<\/p>\n\n\n\n

Other top-performing advertisements included Dunkin’ Donuts, Hellman’s, Uber Eats, and Door Dash.<\/p>\n\n\n\n

Source<\/a><\/p>\n\n\n\n

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