Meta Ad Revenues To Overtake All Linear TV By 2025

Meta Ad Revenues To Overtake All Linear TV By 2025

TV revenues may have shown indications of recovery at the start of 2024, but new data from WARC predicts that linear TV gains will be eclipsed by social media gains over the coming year. Meta alone is expected to surpass all global linear TV ad revenues by 2025, as...
Telly Sees Social Budgets Coming Into CTV

Telly Sees Social Budgets Coming Into CTV

One of the most unique companies in the TV advertising industry is Telly, a US startup that provides consumers with a free dual-screen TV with commercials broadcast on the second screen. Today, the firm makes its debut at the IAB NewFronts in New York, announcing a...