by James | Jun 20, 2025 | TV & Movies
It is a well-known fact that the main streaming platforms are investing heavily in sports content. Sports have been the primary focus of recent TV upfront presentations, encompassing live broadcast rights and ancillary programming such as docuseries. Recent data has...
by James | Jun 20, 2025 | TV & Movies
Dennis Holt, a pioneer in the emerging field of independent media services agencies, passed away on Thursday. He was eighty-eight years old. Holt most recently held the position of chairman at U.S. International Media (USIM), the second independent media services...
by James | Jun 20, 2025 | TV & Movies
A sensation that is all too familiar to tech industry employees is the sudden appearance of a commercial for the same B2B vendor that they have been receiving advertisements for at the office (or, at least, on a different computer screen in their home) after they have...
by Caila | Jun 19, 2025 | TV & Movies
Walmart will be a critical component of NBCUniversal’s live sports strategy. Today at Cannes Lions, NBCU and Walmart announced a partnership that utilizes Walmart’s scale and shopper data to enable advanced audience targeting and cross-platform attribution...
by Caila | Jun 19, 2025 | TV & Movies
Ad agency holding corporations are notoriously ruthless in their prioritization. These vast organizations control a significant portion of the global advertising budgets, necessitating that they allocate resources to the most significant markets while simultaneously...
by Caila | Jun 18, 2025 | TV & Movies
In the inaugural trailer for Deliver Me From Nowhere, Bruce Springsteen is depicted by Jeremy Allen White in all his splendor. On October 24, 20th Century Studios will release the biopic film directed by writer Scott Cooper in theaters. White, who is recognized for...
