by Lindsey | Jul 31, 2024 | TV & Movies
Amazon Prime Video will spend $1.8 billion per year to stream National Basketball Association games under a new agreement with the league. That’s a lot of money, but New Street Research analyst Dan Salmon believes Amazon will recoup some of it by raising the...
by Lindsey | Jul 30, 2024 | TV & Movies
It has been months since Bally Sports was withdrawn from Comcast Xfinity TV subscription. Comcast said today that it has secured an agreement to bring Bally Sports RSNs owned by Diamond Sports Group back to Xfinity consumers on August 1st, 2024. The hitch is that you...
by Lindsey | Jul 29, 2024 | TV & Movies
Media companies like to warn marketers about the dangers of decreasing ad expenditure, and Pepsi, which fell to third position in the soft-drink industry behind Coca-Cola and Dr Pepper, may serve as a cautionary tale. According to MediaRadar, which tracks ad spending,...
by Lindsey | Jul 29, 2024 | TV & Movies
On Friday, August 9, CBS will debut 13 Days in Ferguson, a special about the events that followed a young Black man being shot by the police in 2014. Growing up next to Ferguson, Cedric the Entertainer reunites with retired lead task force officer and lifelong friend...
by Lindsey | Jul 26, 2024 | TV & Movies
A study by Premion and Advertiser Perceptions, which revealed that 61% of marketers who run ads on CTV and over-the-top TV intend to raise their expenditure on such channels, serves as another reminder of the appeal of ad-supported connected TV. These advertisers...
by Lindsey | Jul 25, 2024 | TV & Movies
Bally Sports, a regional sports network (RSN), was removed from Comcast’s schedule in May of last year. Bally Sports claims that Comcast intended to switch the network to a more costly subscription. This action might make it impossible for Bally Sports to...
