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Despite Expansion, CTV Is “Not A Perfect Science,” Which Makes Pricing Justification Challenging

Despite Expansion, CTV Is “Not A Perfect Science,” Which Makes Pricing Justification Challenging

by Caila | Jul 22, 2025 | TV & Movies

Earlier this year, eMarketer forecast that U.S. CTV media budgets would expand by 17% year over year, hitting $33 billion, with the acceleration of ad spend finally overtaking the 7% increase in CTV time. But even as advertisers start to capture the attention of...
By The End Of 2025, Netflix Is Still Trying To Double Its Ad Sales

By The End Of 2025, Netflix Is Still Trying To Double Its Ad Sales

by Caila | Jul 21, 2025 | TV & Movies

Everything appears to be going well for the streaming service, much like the currently number one popular song from the animated musical movie “KPop Demon Hunters.” Despite raising the cost of its subscriptions, Netflix is seeing an increase in both its...
‘The Cosby Show’ Actor Malcolm-Jamal Warner Passes Away At The Age Of 54 From A Terrible Drowning

‘The Cosby Show’ Actor Malcolm-Jamal Warner Passes Away At The Age Of 54 From A Terrible Drowning

by Caila | Jul 21, 2025 | TV & Movies

The Emmy-nominated actor Malcolm-Jamal Warner, who won America over as ‘Theo Huxtable’ on ‘The Cosby Show,’ passed away at the age of 54. According to reports, the actor drowned while swimming while on a Costa Rican family vacation. Warner was...
Why Samsung Ads Is Attempting To Reinvent TV Advertisements By Experimenting With New Formats

Why Samsung Ads Is Attempting To Reinvent TV Advertisements By Experimenting With New Formats

by Caila | Jul 18, 2025 | TV & Movies

Samsung Ads sees a chance to challenge the dominance of the 30-second TV ad and have a little fun while doing it, as streaming has made TV less confined to the living room. After launching GameBreaks, a gamified advertising format, in the U.S. and Canada earlier this...
According To 83% Of Americans, They Use Streaming Services

According To 83% Of Americans, They Use Streaming Services

by Caila | Jul 16, 2025 | TV & Movies

83% of American adults watch TV using streaming services, which is far higher than the percentage who watch through cable or satellite, according to a recent Pew Research Center survey. The study was released earlier this month after being completed in April....
Netflix Subscribers Are Binge-Watching Thriller Shows With A 91% RT Score

Netflix Subscribers Are Binge-Watching Thriller Shows With A 91% RT Score

by Caila | Jul 15, 2025 | TV & Movies

Several ‘binge worthy’ TV shows have Netflix subscribers on the edge of their seats. Both miniseries and what I like to refer to as mega-series may be found on the biggest streaming service in the world. You can truly get engrossed in these shows because...
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