by Huang | Jul 24, 2025 | TV & Movies
Warner Bros. Discovery and VideoAmp have signed a three-year currency and measurement agreement. This collaboration develops into a full-stack integration with WBD’s technological solutions, building on previous efforts that concentrated on reach and frequency....
by Caila | Jul 22, 2025 | TV & Movies
Earlier this year, eMarketer forecast that U.S. CTV media budgets would expand by 17% year over year, hitting $33 billion, with the acceleration of ad spend finally overtaking the 7% increase in CTV time. But even as advertisers start to capture the attention of...
by Caila | Jul 21, 2025 | TV & Movies
Everything appears to be going well for the streaming service, much like the currently number one popular song from the animated musical movie “KPop Demon Hunters.” Despite raising the cost of its subscriptions, Netflix is seeing an increase in both its...
by Caila | Jul 21, 2025 | TV & Movies
The Emmy-nominated actor Malcolm-Jamal Warner, who won America over as ‘Theo Huxtable’ on ‘The Cosby Show,’ passed away at the age of 54. According to reports, the actor drowned while swimming while on a Costa Rican family vacation. Warner was...
by Caila | Jul 18, 2025 | TV & Movies
Samsung Ads sees a chance to challenge the dominance of the 30-second TV ad and have a little fun while doing it, as streaming has made TV less confined to the living room. After launching GameBreaks, a gamified advertising format, in the U.S. and Canada earlier this...
by Caila | Jul 16, 2025 | TV & Movies
83% of American adults watch TV using streaming services, which is far higher than the percentage who watch through cable or satellite, according to a recent Pew Research Center survey. The study was released earlier this month after being completed in April....
