by Lindsey | Aug 26, 2024 | Technology & World News
Were we mistaken about the future of Nielsen alternatives to TV ad currency? Nielsen’s temporary loss of accreditation from the Media Rating Council (MRC) in 2021 provided a major opportunity for the incumbent’s challengers. Since Nielsen was chastised for...
by Lindsey | Aug 22, 2024 | Technology & World News
In what may be the most bizarre news of the year, hackers stole billions of Americans’ most personal and sensitive information late last year — and the colossal breach was just revealed last week. The tragic data dump by National Public Data is a nightmare,...
by Lindsey | Aug 22, 2024 | Technology & World News
Admiral, a firm that began with ad block recovery tools, announced the completion of a $19 million growth equity and debt investment round on Wednesday. Harbert Growth Partners, the growth equity arm of Harbert Management Corporation, led the new investment round,...
by Lindsey | Aug 21, 2024 | Technology & World News
Google sales representatives apparently instructed advertisers to target underage YouTube subscribers, seemingly in contravention of the platform’s own policies forbidding minor targeting. Key Details: Google representatives apparently advised numerous ad buyers...
by Lindsey | Aug 21, 2024 | Technology & World News
That concludes Netflix’s second-ever upfronts. Netflix announced on Tuesday that it saw a 150% boost in ad revenues during upfront talks this year compared to previous year. Travel, vehicle, retail, fast food, and consumer-packaged goods brands all contributed...
by Vanessa | Aug 20, 2024 | Technology & World News
The first iPhone Pro units built in India could arrive as early as September or October this year. According to Bloomberg, Apple intends to begin manufacturing iPhone 16 Pro and Pro Max variants in India “as close to the global debut as possible.” This...
