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Amazon Is Asking Certain Advertisers To Double Their Spend On Prime Day

Amazon Is Asking Certain Advertisers To Double Their Spend On Prime Day

by James | Jul 9, 2025 | Technology & World News

Amazon is making its biggest bet this year on its annual sales bonanza, expanding the two-day Prime Day event to four days, from July 8 to 11. Brands are preparing for a Prime Day sales surge by increasing ad budgets to promote their discounts, while Amazon sales...
How The Ad Environment Penalizes Outstanding Journalism—And What Happens Next

How The Ad Environment Penalizes Outstanding Journalism—And What Happens Next

by Huang | Jul 9, 2025 | Technology & World News

Journalism is more than just a public good; it is a performance engine. In today’s divided attention economy, news readers stand out because they are knowledgeable, decisive, and engaged. Advertisers, however, continue to be cautious. At a time when trust is...
Former Texas Inmate Files Lawsuit Against Harris County Jail Over Alleged 2023 Attack By Nine Officers (VIDEO)

Former Texas Inmate Files Lawsuit Against Harris County Jail Over Alleged 2023 Attack By Nine Officers (VIDEO)

by James | Jul 8, 2025 | Technology & World News

Anasia Smith, a 22-year-old who relocated from New York to Houston, is suing Harris County Jail over an alleged violent assault in July 2023. According to a federal lawsuit, nine officers viciously abused her when she requested to be relieved of her voluntary cleaning...
Microsoft’s Existing OpenAI Deal Could Be Undercutting Ad Agency Partnerships

Microsoft’s Existing OpenAI Deal Could Be Undercutting Ad Agency Partnerships

by James | Jul 8, 2025 | Technology & World News

OpenAI is omnipresent, but that could jeopardize the AI startup’s revenue growth goals. As it aims to diversify its revenue streams, OpenAI has been pursuing ad agencies for the past two months, often seeking large upfront commitments in exchange for deeper...
Why Advertisers Can’t Tell If They’re Monetizing Illicit Content On YouTube

Why Advertisers Can’t Tell If They’re Monetizing Illicit Content On YouTube

by James | Jul 8, 2025 | Technology & World News

Adalytics has released another summer blockbuster, of sorts. For at least a year, Adalytics has noticed YouTube creator accounts evading the platform’s IP and rights monitoring technology by distributing movies, series, and live sports that should only be...
Gen Z Like Premium Material, Not Just YouTube. Here’s The Statistics To Back That Up

Gen Z Like Premium Material, Not Just YouTube. Here’s The Statistics To Back That Up

by James | Jul 7, 2025 | Technology & World News

Young folks enjoy going to the cinema. For example, 99% of the audience in the United States for A Minecraft Movie’s opening weekend in April ranged in age from 13 to 24. It grossed about $1 billion in ticket sales worldwide, including more than $400 million in...
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