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The Trickle Of Ad Tech Mergers And Acquisitions Is Turning Into A Steady Stream

The Trickle Of Ad Tech Mergers And Acquisitions Is Turning Into A Steady Stream

by Caila | Nov 7, 2024 | Technology & World News

Dealmakers hope that Samba TV’s confirmation last week of its acquisition of Semasio is indicative of the recent wave of ad tech mergers and acquisitions that will eventually flow into a more stable pipeline. Such objectives are gaining traction because the...
Jason Lee, The Founder Of Hollywood Unlocked, Was Elected To The Stockton City Council

Jason Lee, The Founder Of Hollywood Unlocked, Was Elected To The Stockton City Council

by Caila | Nov 6, 2024 | Technology & World News

Jason Lee, the creator of the media company Hollywood Unlocked, has returned to his birthplace of Stockton after winning the position for District 6 on the Stockton City Council. According to Stocktonia, Lee defeated incumbent Kimberley Warmsley in the general...
After Losing The Election, Kamala Harris Sends A Heartfelt Message To The American People

After Losing The Election, Kamala Harris Sends A Heartfelt Message To The American People

by Caila | Nov 6, 2024 | Technology & World News

The public’s response to Donald Trump’s announcement of victory in the 2024 U.S. Presidential Election was not entirely positive. Others are furious and voicing grave concerns for the nation’s future, while others are celebrating. Kamala Harris has...
When Nintendo Announces That Current Switch Games Would Be Playable On The Successor Platform, Its Stock Climbs 6%

When Nintendo Announces That Current Switch Games Would Be Playable On The Successor Platform, Its Stock Climbs 6%

by Caila | Nov 6, 2024 | Technology & World News

In an effort to generate enthusiasm among its present user base for the eagerly awaited device, Nintendo announced on Wednesday that it will permit current Switch games to be played on the popular console’s successor. Following the announcement, Nintendo’s...
As Adoption Rises, Advertisers Spend More On Amazon DSP

As Adoption Rises, Advertisers Spend More On Amazon DSP

by Caila | Nov 6, 2024 | Technology & World News

significantly while Amazon is now making a lot of money from advertising ($14.3 billion in the most recent quarter alone), it might make significantly more if its ad technology were in a better position. Over the years, Amazon’s advertising business has thrived...
Programmatic Audio Is A Challenging Market. So SoundCloud Is Leading In Display And Video

Programmatic Audio Is A Challenging Market. So SoundCloud Is Leading In Display And Video

by Caila | Nov 5, 2024 | Technology & World News

Programmatic audio is a difficult sell. Advertisers find it difficult to assess audio content at scale, thus most digital audio campaigns, particularly in the podcast sector, are performed through direct deals. This puts digital audio platforms in an odd position, as...
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