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Even Sony Need Direction For Their Initial In-Game Advertising Campaign

Even Sony Need Direction For Their Initial In-Game Advertising Campaign

by Caila | Nov 12, 2024 | Technology & World News

Even brands that people associate with gaming are new to in-game advertising. Earlier this year, Sony Electronics promoted its INZONE line of gaming noise-canceling earphones with its first in-game advertising campaign. The advertisements targeted Saudi Arabian gamers...
Horrifying Moment Hunters Found A Lady “Buried Alive” And Partially Eaten Following A Bear Assault

Horrifying Moment Hunters Found A Lady “Buried Alive” And Partially Eaten Following A Bear Assault

by Caila | Nov 11, 2024 | Technology & World News

A mother of three survived a terrible bear attack in which the animal concealed herself under leaves so it could later eat her. In 2015, Natalya Pasternak and her dog, along with her 80-year-old friend Valentina Gorodetskaya, went to the woods to gather birch sap when...
Roblox’s Surge In Programmatics Is Causing Rivalry For In-Game Studios

Roblox’s Surge In Programmatics Is Causing Rivalry For In-Game Studios

by Caila | Nov 11, 2024 | Technology & World News

Following years of concentrating their Roblox budget on custom brand activations, marketers are now focused on the platform’s programmatic advertising potential. While Roblox studios see this as a positive development that will benefit everyone, they also expect...
Why The Advertising Industry Is Changing The Definition Of Creator Versus Influencer

Why The Advertising Industry Is Changing The Definition Of Creator Versus Influencer

by Caila | Nov 8, 2024 | Technology & World News

The distinction between influencers and creators is a topic of ongoing discussion in the creative economy and the advertising industry. There are now more methods to distinguish between the two sorts of talent as the business develops and captures a larger portion of...
TikTok Vows To Fight Canada’s Shutdown Order In Court—Here’s Their Just-Released Statement

TikTok Vows To Fight Canada’s Shutdown Order In Court—Here’s Their Just-Released Statement

by Caila | Nov 8, 2024 | Technology & World News

TikTok says it will challenge Canada’s national security ban on the app in court, but users shouldn’t be concerned just yet. The Canadian government declared on Wednesday that TikTok’s operations in the country will be banned following a thorough...
Roblox Adds Safety Features To Prohibit Kids Under 13 From Social Areas And Other Experiences

Roblox Adds Safety Features To Prohibit Kids Under 13 From Social Areas And Other Experiences

by Caila | Nov 7, 2024 | Technology & World News

Several studies have accused Roblox, a popular gaming platform geared at preteens, of failing to implement strong kid safety procedures, exposing them to dangers such as grooming, explicit content, and violent or abusive stuff. In a significant modification to its...
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