Based on OpenAI’s Sora text-to-video technology, Microsoft has integrated a new AI video generator into its Bing mobile app.
The Bing Video Creator revealed on Monday that it offers a free method of creating brief videos using Sora, which is typically restricted to ChatGPT subscriptions, which start at $20 a month for Plus customers.
Microsoft stated in their announcement that “Bing Video Creator is an example of our endeavors to democratize the power of AI video generation.” We think that in order to satisfy your answer-seeking process, creativity should be simple and available. We are thrilled to enable anyone to use an AI-generated video to transform their words into amazement.
With the exception of China and Russia, the Video Creator is currently available on the Bing Search apps for iPhone and Android worldwide. According to Microsoft, desktop and Copilot Search functionality will be added “shortly.” You may either input a description of the clip you want to create straight to the Bing search bar or use the menu located in the lower right corner of the Bing app to access the video generator.
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Up to three video generations can be queued at once, according to Microsoft, and users will be notified when they are available. According to Microsoft, there are two options: the “Fast” option, which operates “in seconds,” and the “Standard” generation speed, which is free for all users. Users can use the Standard speed or spend 100 Microsoft Rewards points for each Fast generation after the initial 10 Fast generations are free.
Five-second videos are in a 9:16 vertical format; later on, 16:9 format video creation will be supported. Videos can be downloaded or shared to other platforms, and they will remain available on the Bing app for up to 90 days.
The quality displayed by other AI models, such as Google’s Veo 3, is significantly superior to the sample videos that Microsoft has made public. For instance, the sweeping hamster and otter chef demos exhibit unnatural clipping in their movements, and the characters themselves occasionally have a cartoonish appearance. These, however, are a better picture of what the video model can do than the polished (and probably cherry-picked) films that OpenAI posted when Sora was being previewed, based on our time testing with it after its December 2024 launch.
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