Parks Associates’ latest research on the role of tech titans like Roku, Samsung, and Amazon in the video distribution and CTV (connected TV) device ecosystems will be showcased at the firm’s eighth annual Future of Video, which will take place at Marina del Rey Marriot from November 19 to 21.
According to the company’s recent study, Battle of the Platforms: Assessing Connected TV Ecosystems, Samsung is the most popular brand of smart TV that people buy, while Roku and Amazon are the most popular brands of streaming media devices. With 65% of US internet households identifying one of these brands as their main streaming video device, these three brands collectively control the majority of consumer viewing patterns.
“Samsung has a sizeable lead in the smart TV market,” stated Parks Associates President and Communications Manager Elizabeth Parks. “The company’s strength in smart TVs earns it the #2 position in CTV platform use, even though Samsung does not have a separate streaming media player offering.”
The two most widely used streaming media player brands among owners and households in the United States are Roku and Amazon. Both have increased their overall CTV platform penetration by branching out onto smart TVs as well.
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Industry participants gather at Future of Video for networking, education, and enlightening conversations about emerging technologies. Speakers participate in special sessions that showcase hybrid business models, content and ad formats, and strategies for attracting and keeping customers. Content Format Development, Streaming and Windowing Services, and Sports Content Monetization:
Evan Bregman, Tastemade’s general manager of streaming
Warner Bros. Discovery Executive Director Vera Chien
Gilles Domartini, co-founder and CEO, Senior Vice President of OTT and Streaming, Cleeng Cameron Douglas, The Fandango
VP of Content Partnerships & Business Development at Xperi, Briana Larsen
Anthony Layser, XUMO Executive Director, Programming Strategy & Content Acquisition
Brian Rifkin, JWP Connatix’s co-founder and senior vice president of strategic partnerships
Vipul Sharma, LG Electronics’ Head of Business Development for Sports & Music Content
Gregory Sogorka, FreeWheel’s Director of Product Management
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According to Parks, “when buying a new smart TV, most consumers prioritize software capabilities, customer service, and hardware specifications.” However, a well-thought-out and unified interface within a single operating system can greatly improve the user experience after purchase and contribute to increased brand stickiness. We will discuss how to boost customer loyalty for these platforms, gadgets, and streaming services at Future of Video.
Sponsored by JWP Connatix, Adeia, FPT Software, SymphonyAI, Bango, Wurl, and OTT.X, Future of Video brings together hundreds of entertainment industry experts to talk about bundled services, ad-based and subscription streaming, and the evolution of advertising and video services.
Regarding the Future of Video: The Streaming Industry
Senior executives gather at Future of Video to exchange perspectives on emerging developments in the video and related entertainment sectors, including spending, churn, and consumer acceptance. Successful OTT strategy deployments, pay-TV provider issues, the role of connected CE in the increase of video viewing, new content formats, and the overall influence on the video industry are all covered at the event.
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