Suno, one of the industry’s leading AI music generating firms, has appointed former Atlantic Records general manager/executive vice president Paul Sinclair as chief music officer, the company said on Monday.
Suno announced Monday that Sinclair had already been advising the company “for a few months,” and that in his role as CMO, Sinclair “will guide how Suno’s AI-powered tools are integrated into the process of songmaking, helping to empower creators of all skill-levels to make music, expand creative expression, and unlock new experiences between artists and fans.”
“I am so excited that Paul is joining Suno as Chief Music Officer,” Suno CEO and co-founder Mikey Shulman said in a statement. “His unique perspective on music and technology, as well as his unwavering optimism about music’s future, will be vital as we start on the next chapter of the Suno adventure.
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AI is the most important issue in music and the broader entertainment industry, as evidenced by an AI band named The Velvet Sundown’s recent viral success on Spotify. It remains a particularly contentious issue, both among customers and artists who oppose its use, and within the industry due to copyright conflicts over how AI generating services train their models.
The major record labels sued Suno and rival AI music generator Udio last year on allegations of massive copyright infringement, and while the case is still pending, the Wall Street Journal reported last month that the labels are negotiating potential licensing agreements to resolve the legal matter.
Sinclair had been with Atlantic for more than 17 years, beginning in 2006 as head of innovation and digital strategy. He departed at the end of 2024, amid a larger shakeup at the legendary label as Elliot Grainge took over and several long-term executives, like Julie Greenwald, left.
“Having spent my career at the intersection of music, technology, and artist development, this next journey brings all of that together in a new and inspiring way,” Sinclair posted to her Instagram account on Monday. “Suno’s technology is extraordinary, but what excites me even more is the opportunity to help shape how it’s used, in ways that empower artists, songwriters and producers of all abilities, expand creative expression, and build new bridges between music and fans.”
Sinclair added that his new role is “about the healthy music ecosystem that we help to build.”
Sinclair wrote, “How we connect the past with the future.” “How we encourage experimentation.” How do we envision the future of music in a world where AI will be one of many tools in the creative process, empowering artists and allowing more people to experience the joy of songwriting?”
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