A new application for “AI filmmaking” was proposed by Google to creators: Flow.
Flow is a storytelling assist that Google describes as “built with creatives,” and it is the culmination of the company’s most recent announcements and developments in AI-powered services, such as Veo (video), Imagen (images), and Gemini. This is the advanced version of VideoFX, which was previously a Google Labs experiment. If it sounds familiar, it is.
It asserts that its objective is to assist storytellers in the exploration of concepts and the creation of clips and sequences, which are akin to animated storyboards and sketches. The core of Flow appears to be Google’s generally remarkable Veo 2 model, which is capable of extending footage and producing video that “excel(s) at physics and realism.” However, I am uncertain if many individuals concur with this assertion.
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The video output can be constructed and adjusted using Gemini’s natural language skills, and creatives can incorporate their own assets or create items with Imagen through straightforward text input. The capacity to consistently incorporate your creations and scenes into various segments and scenes is noteworthy. Although we were impressed by the early demo footage, it still emanated a not-so-faint AI-slop fragrance.
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Additional instruments for filmmaking are also available. Direct control over the movement of your “camera” and the selection of camera angles will also be available in Flow. Additionally, it is possible to modify and extend shots, incorporating a variety of transitions between AI-generated videos. The process of producing videos with Veo is frequently fragmented; however, Flow will include its own asset management system to facilitate the organization of assets and prompts. In the future, these enhanced editing capabilities and controls may result in more captivating creations. It is important to remember that the strange Toys R’Us advertisement was released less than a year ago.
In order to legitimize the collaboration on these still-early stages into AI video creation, Google partnered with a number of renowned filmmakers, such as Dave Clark, Henry Daubrez, and Junie Lau. It asserts that it provided creatives with early access to the tools and incorporated their feedback and insights into the product, which is now known as Flow.
Flow is currently accessible to AI Pro and AI Ultra subscribers in the United States and will be extended to other countries in the near future. Pro users will receive the Flow tools that have been detailed thus far, as well as 100 generations each month. You will receive early access to Veo 3, which includes native audio generation, and unlimited generation with the Ultra sub.
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