Google and the game startup Roblox launched a new agreement on Tuesday that will enable advertisers to buy and grow Roblox’s immersive ad formats, including Rewarded Video.
According to Roblox, this implies that marketers may utilize Google Ad Manager to place their video ad buys, including the Rewarded Video format, if they want to attract the younger Gen Z population that predominates on the platform.
Brands and agencies can reach Roblox’s “tens of millions” of Gen Z people who use the service every day by purchasing the latter directly or programmatically.
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In addition to giving Roblox’s gamers other methods to earn rewards within their games, the agreement gives game developers additional ways to make money off of their work. In order to get the benefits that the game developer choose to offer, Roblox users must watch up to 30 seconds of full-screen video advertisements in the Roblox games and online experience. According to the firm, almost 80% of people completed the tests of these advertisements.
In order to assist advertisers in gauging the effectiveness of their ad purchases, Roblox also revealed further industry alliances with Cint, DoubleVerify, Integral Ad Science (IAS), Kantar, and Nielsen.
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