Vizio stated that it collaborated with the Warner Bros. Motion Picture Group to create a voice-activated advertisement that promotes the new feature Beetlejuice. Beetlejuice across numerous displays and platforms.
In the Beetlejuice movies, uttering “Beetlejuice” three times summons the titular character.
On Vizio, shouting “Beetlejuice, Beetlejuice, Beetlejuice” into the remote control initiates an experience intended to boost awareness of the new film and generate ticket sales.
After receiving a home screen prompt, viewers who say the magic words are directed to a movie collection gateway with an auto-play sound-on video preview of the Beetlejuice. Beetlejuice film is a sequel to the 1988 blockbuster.
READ MORE: Vizio’s Profitability Could Benefit Walmart’s Advertising Business
Vizio viewers can also choose to watch an extended trailer and buy opening weekend tickets.
The film is also being promoted via the Vizio Mobile App, push alerts, social media, and email.
According to Vizio, Warner Bros. is the first advertiser to use the company’s voice-activation features.
Radiant TV, offering to elevate your entertainment game! Movies, TV series, exclusive interviews, music, and more—download now on various devices, including iPhones, Androids, smart TVs, Apple TV, Fire Stick, and more.
